The Project
Easytrip Transport Services (egis company) and a leader in European mobility solutions, approached me about a brand overhaul. Their existing identity didn't fully convey their extensive services, including toll and parking payments, telematics, and fuel cards.
The Hurdles
ETS had a gut feeling the brand was starting to look a bit old hat, failing to capture their dynamic and innovative edge in mobility services. With no visual differentiation to set them apart, there identity had potential clients scratching their heads, thanks to an inconsistent visual presence that just wasn't cutting it.
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The Target
Our objective was clear: develop a distinctive and cohesive visual identity that encapsulates Easytrip’s full-service offering and market-leading transparency, while also conveying a sense of ongoing movement and progress.
The Game Plan
My job is to build your website so that it is functional and user friendly but at the same time attractive. My aim is to bring across your message and identity in the most creative way.
The Outcome
The rebrand has significantly enhanced ETS’s market presence, making the company instantly recognisable and aligning their visual identity with their comprehensive service offerings. The circular logo has become a strong symbol of the ETS commitment to transparency and full-circle service.
Review
My job is to build your website so that it is functional and user friendly but at the same time attractive. My aim is to bring across your message and identity in the most creative way.