Easytrip Transport Services
Convenience and freedom everywhere you go
• Logo Design
• Brand Identity
• Brand Guidelines
• Marketing Assets
• Brand Identity
• Brand Guidelines
• Marketing Assets
The Project
Easytrip Transport Services (egis company) and a leader in European mobility solutions, approached me about a brand overhaul.
Their existing identity didn't fully convey their extensive services, including toll and parking payments, telematics, and fuel cards.
The Approach
ETS had a gut feeling the brand was starting to look a bit old hat, failing to capture their dynamic and innovative edge in mobility services. With no visual differentiation to set them apart, there identity had potential clients scratching their heads, thanks to an inconsistent visual presence that just wasn't cutting it.
Our eCommerce design starts and ends with a best-in-class experience strategy that builds brands and drives transactions.
Our eCommerce design starts and ends with a best-in-class experience strategy that builds brands and drives transactions.
Scroll
The Identity
Our objective was clear: develop a distinctive and cohesive visual identity that encapsulates Easytrip’s full-service offering and market-leading transparency, while also conveying a sense of ongoing movement and progress.
The Assets
My job is to build your website so that it is functional and user friendly but at the same time attractive. My aim is to bring across your message and identity in the most creative way.
The Result
The rebrand has significantly enhanced ETS’s market presence, making the company instantly recognisable and aligning their visual identity with their comprehensive service offerings. The circular logo has become a strong symbol of the ETS commitment to transparency and full-circle service.