Design with Purpose
Design without purpose is just decoration. Businesses need creatives, not decorators. Why is that you might ask? A creative designer for over 20 years, I've seen my share of surface-level brands. Lack of awareness,
Work Principles
Work 'Principles' "Principles are fundamental truths that serve as the foundations for behaviour that gets you what you want out of life. They can be applied again and again in similar situations to help
Brand Positioning
Brand Positioning Brand positioning is essentially about how people perceive you and your total brand offering. Yep, you did read that right "Total Brand Offering". It's not just one thing, it's everything about you
The Ideal Customer
The Ideal Customer If your business is dependent on customers choosing you, you must have a clear understanding of your customers to achieve success. The ideal customer is that individual who feels your brand
Customer Choice
Customer Choice Business success can really be boiled down to one guiding principle: 'Customer Choice' The more people choose you, the greater your chance of success. The more they don't... well, you get the
What is a Brand?
What is a Brand? In the age of the customer, 'brand' is one of those words that is often used in various contexts but evenly misunderstood. Described by David Ogilvy as “the intangible sum