“Principles are fundamental truths that serve as the foundations for behaviour that gets you what you want out of life. They can be applied again and again in similar situations to help you achieve your goals.”
Quote by Ray Dalio: ‘Principles’
There are no answers in principles, only clear direction and course of action.
Thought I’d share some of my work principles:
(1). Design with purpose Design without purpose is just decoration. It’s only by first crafting an authentic brand that design can communicate what it stands for in a meaningful way.
(2). Avoid clichés at all costs The same offering, messages, designs and the same promises as other brands are just clichés. They defeat the purpose of having a unique brand in the first place.
(3). Collaboration not isolation Branding is a collaborative process that creates a much stronger, more powerful team. Delivering real value and meaning throughout the entire business offering.
(4). Small is beautiful That is why I never take on more than I can handle. With this, you will always have my full attention, time, and resources at hand through every collaboration.