I’m a straight-talking executor in a world full of strategists. No waffle. No loops. Just the next right move, made simple.
Others Talk. I Move.
I see what others miss, say what others won’t and bring sharp direction when it’s time to move the dial. I'm Peter Kelly.
This is Ruckus.
Services.
Not more strategy. Just sharper decisions, cleaner builds and faster movement.
Diagnosis → Execution → Momentum
Direction.
- Brand Positioning
- Creative Direction
- Customer Insight
- Messaging Systems
- Value Articulation
Execution.
- Brand Identity
- UX & UI (behaviour-driven)
- Psychological Copy
- Websites & Flows
- Campaigns
Momentum.
- Blocker Removal
- Priority Alignment
- Workflow Repair
- Friction Diagnosis
- Operational Lift
Clients.
Clients stay because the work moves. No fluff or 8 week decks. Just sharper focus, faster progress and someone who tells the truth.
Selected Clients.
- TII
- Easytrip
- Conor McCabe
- Sherry Fitzgerald
- doddl
- Egis
- RTE
- Rheinstrategie
- Original Minds
- Wonder Equity
- Keysight
- Imagine
- Wexkit
No noise, theatrics or opinion loops.
I cut through to what’s true, decide what matters and build only what moves the work forward. Teams don’t need more ideas. They need sharper thinking, cleaner calls and a partner who tells it straight. I keep the work honest by removing the drag and creating the conditions for real progress.
Real Clients. Real Outcomes. Zero Theatre.
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