Execution is the Strategy.
Built on leverage, psychology and ruthless simplicity.
I cut friction, call what others won’t and move high-value project work from stuck to shipped.
Fast. Clear. On point
Not just logos. They’re pressure-tested partnerships.
Real Clients. Real Stakes.
Selected Works.
Accurate execution in the real world.
Delivered without drama, delay or drift.
Conor McCabe
↑47% conversion. No meetings. Just shipped.
[ View Project ]
Conor McCabe
↑47% conversion. No meetings. Just shipped.
[ View Project ]
Conor McCabe
↑47% conversion. No meetings. Just shipped.
[ View Project ]
Wish to see more:
Admit it...
If meetings, decks and workshops worked every company would be a rocket ship.
They’re not! Talk is cheap.
Movement wins.
Built On What Works.
For Operators, Not Observers.
Differentiate
25–50% higher prices come from standing out, not fitting in.
Sameness is a self-inflicted tax.
Leverage
80% of results come from 20% of moves. Find them. Max them.
If everything’s urgent, nothing is.
Simplify
People pay more to skip mental effort. Simplicity sells.
Make it obvious. Make it easy.
Results
No one buys strategy. They buy traction.
Visible progress = retained trust.
Proof
Conversion jumps 15–35% with real proof.
Proof beats pitch. Always.
Multipliers
Smart tools multiply your output up to 10×.
Leverage without sacrifice.
Execution
Strategy is theory. Execution is truth.
Only shipped work counts.
Psychology
Emotion drives decisions. Logic defends them.
Every click is a bias in motion.
Creatives
Design isn’t decoration. It’s direction.
Every pixel should move someone.
Everything else is delay.
Real Clients. Real Outcomes. Zero Theatre.
Peter is like the Swiss Army Knife of branding and design, only sharper and better. I honestly could not recommend Peter highly enough.
Tobias Dahlberg
Founder | Original Minds & The Simple Company
Working with Peter doesn’t feel like bringing in a consultant. He drops straight into the work with you. Fixes things. Builds stuff. Makes decisions. It honestly felt like we suddenly had a senior operator in the room.
Ciaran Doyle
CMO | Easytrip
I came to Peter completely overwhelmed. He stripped everything back, showed me what actually mattered, and provided a plan we could start that same day. It was the first time in a long time the business felt manageable.
Ciaran Doyle
CMO | Easytrip
Our conversions started climbing almost immediately. Not because of some fancy tactic. Peter made us stop doing the stuff that looked busy but did nothing. The impact was obvious fast. He basically paid for himself.
Pat & Ken
CEOs | Wexkit